| 2 |
Market segmantation
|
Relevant online and printed resources |
| 3 |
Target market selection and positioning
|
Relevant online and printed resources |
| 4 |
Postmodern marketing
|
Relevant online and printed resources |
| 5 |
Green marketing
|
Relevant online and printed resources |
| 6 |
Database marketing, Permission marketing
|
Relevant online and printed resources |
| 7 |
Midterm exam
|
|
| 8 |
Niche marketing
|
Relevant online and printed resources |
| 9 |
Relationship marketing
|
Relevant online and printed resources |
| 10 |
Internal marketing
|
Relevant online and printed resources |
| 11 |
Mobile marketing
|
Relevant online and printed resources |
| 12 |
Experiential marketing
|
Relevant online and printed resources |
| 13 |
Neuro marketing
|
Relevant online and printed resources |
| 14 |
General evaluation
|
|
| 1 |
Modern marketing approach and market oriantation
|
Relevant online and printed resources |
