Course Flow

Week Topics Preliminary
2 Market segmantation Relevant online and printed resources
3 Target market selection and positioning Relevant online and printed resources
4 Postmodern marketing Relevant online and printed resources
5 Green marketing Relevant online and printed resources
6 Database marketing, Permission marketing Relevant online and printed resources
7 Midterm exam
8 Niche marketing Relevant online and printed resources
9 Relationship marketing Relevant online and printed resources
10 Internal marketing Relevant online and printed resources
11 Mobile marketing Relevant online and printed resources
12 Experiential marketing Relevant online and printed resources
13 Neuro marketing Relevant online and printed resources
14 General evaluation
1 Modern marketing approach and market oriantation Relevant online and printed resources

Resources

Lecture Notes
Course Resources

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