Course Flow

Week Topics Preliminary
1 International marketing and development of the concept of
2 Reasons for joining the international marketing activities of enterprises, the degree and methods
3 Planning and international market environment of international marketing activities
4 Segmentation of international markets
5 Sources of information utilized in international marketing decisions
6 International market research
7 International commodity policy
8 International marketing, branding and packaging
9 Resume / Mid-term exam
10 International pricing decisions
11 Determination of export price
12 Direct and indirect distribution channels in international marketing
13 Organization of international fairs and exhibitions
14 International marketing organization and control

Resources

Lecture Notes
Course Resources

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