Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction in marketing research
2 Marketing research process
3 Problem definition
4 Research approachs and research creation
5 Data types and data collection tools
6 Developing data collection tool and creating questionnaire
7 Sapling and sapling approachs
8 Data collection and field applications
9 Continue/ Mid-term Exam
10 Introduction in data analysis and SPSS
11 Basic short statistics
12 Analysis techniques about difference investigations
13 Analysis techniques about relationship investigations
14 Writing and presenting analysis report

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı

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