| 1 |
Introduction in marketing research
|
|
| 2 |
Marketing research process
|
|
| 3 |
Problem definition
|
|
| 4 |
Research approachs and research creation
|
|
| 5 |
Data types and data collection tools
|
|
| 6 |
Developing data collection tool and creating questionnaire
|
|
| 7 |
Sapling and sapling approachs
|
|
| 8 |
Data collection and field applications
|
|
| 9 |
Continue/ Mid-term Exam
|
|
| 10 |
Introduction in data analysis and SPSS
|
|
| 11 |
Basic short statistics
|
|
| 12 |
Analysis techniques about difference investigations
|
|
| 13 |
Analysis techniques about relationship investigations
|
|
| 14 |
Writing and presenting analysis report
|
|
