Course Description

Course Code Semester Teoric Credit ECTS
CURRENT MARKETING APPROACHES IN SPORTS SYB 602 0 3 + 0 3 6
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Doktora
Course Type SECMELI
Course Coordinator Doç. Dr. ERSİN ESKİLER
Instructor
Course Assistants
Course Category Alanına Uygun Öğretim
Course Objective

The aim of the course is to pass to students the examples of current marketing practices.
 

Course Content

New approaches in marketing, postmodern marketing, value-based marketing, market orientation, customer satisfaction, niche marketing, database marketing, direct marketing, internet marketing, customer relationship management, mobile marketing, event marketing, social marketing, marketing communications.
 

Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - Knows the current problems in marketing. 3 - 2 - A -
2 - Knows the current approaches in marketing. 3 - 1 - A -
3 - Can offer a solution to marketing problems with different approaches. 4 - 10 - F - A -
4 - Apply the idea of ??marketing in different environments. 4 - 8 - F -
5 - Propose solutions to marketing problems about social events. 14 - 1 - A - C -
6 - Implement the marketing practises on digital media. 3 - 1 - A - B -
Teaching Methods: 4:Drilland Practice 8:Group Study 10:Brain Storming 3:Discussion 1:Lecture 2:Question-Answer 14:Self Study
Measurement Methods: F:Performance Task A:Testing B:Oral Exam C:Homework
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