Course Description

Course Code Semester Teoric Credit ECTS
STRATEGIC MANAGEMENT IN TOURISM TRZ 617 0 3 + 0 3 6
Prerequisite Courses

None

Recommended Elective Courses
Course Language Türkçe
Level of the Course Doktora
Course Type SECMELI
Course Coordinator Prof. Dr. OĞUZ TÜRKAY
Instructor Prof. Dr. OĞUZ TÜRKAY
Course Assistants

Res. Asst. Burak ATASOY

Course Category Alanına Uygun Temel Öğretim
Course Objective

To introduce strategic management aspects specific to tourism management, to enhance student´s skills for strategic thinking and implementing something via strategy development.

Course Content

Term of strategic management, process of strategy development, implementation and control, examples on strategic management implementations in the field of tourism and promoting and obstructive factors making strategic management easy or hard for tourism industry.

Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - Can explain how a strategy can be developed and implemented 3 - 1 - 2 - C - B - A -
2 - Can exemplify successful strategic management implementations in the field of tourism 3 - 2 - 1 - A - C - B -
3 - Can interpret factors making strategic management easy or hard for tourism industry. 16 - 12 - 10 - 3 - 2 - 1 - C - D -
4 - Can design successful business implementations for future of tourism 3 - 2 - 10 - C - D -
Teaching Methods: 3:Discussion 2:Question-Answer 1:Lecture 10:Brain Storming 16:Project Based Learning 12:Case Study
Measurement Methods: A:Testing C:Homework B:Oral Exam D:Project / Design
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