Course Information
Course Description
| Course | Code | Semester | Teoric | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT IN TOURISM | TRZ 617 | 0 | 3 + 0 | 3 | 6 |
| Prerequisite Courses | None |
|---|---|
| Recommended Elective Courses |
| Course Language | Türkçe |
| Level of the Course | Doktora |
| Course Type | SECMELI |
| Course Coordinator |
Prof. Dr. OĞUZ TÜRKAY |
| Instructor |
Prof. Dr. OĞUZ TÜRKAY |
| Course Assistants |
Res. Asst. Burak ATASOY |
| Course Category | Alanına Uygun Temel Öğretim |
| Course Objective |
To introduce strategic management aspects specific to tourism management, to enhance student´s skills for strategic thinking and implementing something via strategy development. |
| Course Content |
Term of strategic management, process of strategy development, implementation and control, examples on strategic management implementations in the field of tourism and promoting and obstructive factors making strategic management easy or hard for tourism industry. |
| Learning Outcomes of the Course | Teaching Methods | Measurement Methods |
| 1 - Can explain how a strategy can be developed and implemented | 3 - 1 - 2 - | C - B - A - |
| 2 - Can exemplify successful strategic management implementations in the field of tourism | 3 - 2 - 1 - | A - C - B - |
| 3 - Can interpret factors making strategic management easy or hard for tourism industry. | 16 - 12 - 10 - 3 - 2 - 1 - | C - D - |
| 4 - Can design successful business implementations for future of tourism | 3 - 2 - 10 - | C - D - |
| Teaching Methods: | 3:Discussion 2:Question-Answer 1:Lecture 10:Brain Storming 16:Project Based Learning 12:Case Study |
| Measurement Methods: | A:Testing C:Homework B:Oral Exam D:Project / Design |