Course Information
Course Description
| Course | Code | Semester | Teoric | Credit | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | MYO 377 | 3 | 2 + 0 | 2 | 3 |
| Prerequisite Courses | |
|---|---|
| Recommended Elective Courses |
| Course Language | Türkçe |
| Level of the Course | Önlisans |
| Course Type | SECMELI |
| Course Coordinator |
Öğr. Gör. Dr. SEDA GÖKDEMİR EKİCİ |
| Instructor | |
| Course Assistants | |
| Course Category | |
| Course Objective |
Provide applicable information for the development of students´ understanding of marketing in an international context
|
| Course Content |
The international market environment and variables depending on the product, pricing, promotion and distribution channels to describe the processes
|
| Learning Outcomes of the Course | Teaching Methods | Measurement Methods |
| Teaching Methods: | |
| Measurement Methods: |