Course Description

Course Code Semester Teoric Credit ECTS
INTERNATIONAL MARKETING MYO 377 3 2 + 0 2 3
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type SECMELI
Course Coordinator Öğr. Gör. Dr. SEDA GÖKDEMİR EKİCİ
Instructor
Course Assistants
Course Category
Course Objective
Provide applicable information for the development of students´ understanding of marketing in an international context
Course Content
The international market environment and variables depending on the product, pricing, promotion and distribution channels to describe the processes
Learning Outcomes of the Course Teaching Methods Measurement Methods
Teaching Methods:
Measurement Methods:
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