Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| STRATEGIC MARKETING MANAGEMENT İN SPORTS | SYP 505 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
|---|---|
| Önerilen Seçmeli Dersler |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Yüksek Lisans |
| Dersin Türü | SECMELI |
| Dersin Koordinatörü |
Doç. Dr. ERSİN ESKİLER |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı |
The general objective of this course is to help students have a clear understanding of strategy and strategic view in examining marketing activities.Strategic assessment of marketing environments, changing marketplace dynamics and changing consumer behavior and consumer sophistication, strategic importance of positioning, SWOT analysis , portfolio analysis and strategic product decisions, strategic pricing decisions, strategic promotion and distribution decisions, generic marketing strategies, offensive and defensive marketing decisions, new marketing strategies. |
| Dersin İçeriği |
Following a comprehensive review of strategic marketing planning, examination of strategic marketing planning process, strategic market analysis, marketing strategies and positioning strategies and strategic control of marketing practices. |
| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| 1 - Interprets strategic thinking and strategic perspective | 3 - 2 - 1 - | C - A - D - |
| 2 - Explains strategic marketing planning | 15 - 12 - 3 - 1 - | D - C - |
| 3 - Carries out SWOT analysis and formulates marketing programs | 14 - 10 - 8 - 3 - 1 - | A - C - F - |
| 4 - Explains competitive analysis and privides examples from the marketing practices | 12 - 3 - 1 - 2 - | C - A - |
| 5 - Does customer analysis and develops market segmentation choices | 14 - 3 - 2 - 1 - | F - C - A - |
| 6 - Explains the concept of positioning and provides examples in regard to its implementation | 12 - 3 - 2 - 1 - | C - A - |
| 7 - Analysez and interprets marketing strategies | 3 - 1 - 12 - | F - C - A - |
| 8 - Examines product life cycle stages and develops suitable marketing strategies | 14 - 12 - 3 - 2 - | F - C - A - |
| 9 - Explains the concept of performance evaluation and implements the evaluation process | 15 - 3 - 1 - | C - A - |
| 10 - Carries out sector analyses and drive conclusions from this analysis | 3 - 12 - | C - A - |
| Öğretim Yöntemleri: | 14:Self Study 3:Discussion 2:Question-Answer 1:Lecture 12:Case Study 10:Brain Storming 8:Group Study 15:Problem Solving |
| Ölçme Yöntemleri: | F:Performance Task C:Homework A:Testing D:Project / Design |
Ders Akışı
| Hafta | Konular | ÖnHazırlık |
|---|---|---|
| 1 | Strategic Thinking | |
| 2 | Strategic Marketing Targets | |
| 3 | Strategic Analiysis and Market (Profit) Opportunities | |
| 4 | Corporate Analiysis | |
| 5 | Customer Analiysis | |
| 6 | Market Opportunities Measurement and Market Atractiveness Analiysis | |
| 7 | Competitiveness, Corporate Advantage and Value Creation Strategies | |
| 8 | Marketing Strategies | |
| 9 | MIDTERM EXAM | |
| 10 | Marketing Strategies for Emerging Markets | |
| 11 | Marketing Strategies for Mature Markets | |
| 12 | Marketing Strategies for Decreasing Markets and Crises | |
| 13 | Marketing Strategies in terms of Market Positioning | |
| 14 | Application of Marketing Strategies |
Kaynaklar |
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|---|---|---|
| Ders Notu | ||
| Ders Kaynakları |
1. Godin, Seth, (2006), Fikir Virüsü, Pazarlamada Yeni Boyutlar, İstanbul: |
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Döküman Paylaşımı |
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Dersin Program Çıktılarına Katkısı
| No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
Değerlendirme Sistemi
| YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
|---|---|---|
| Odev | 1 | 30 |
| AraSinav | 1 | 40 |
| KisaSinav | 1 | 30 |
| Toplam | 100 | |
| Yıliçinin Başarıya Oranı | 60 | |
| Finalin Başarıya Oranı | 40 | |
| Toplam | 100 |
AKTS - İş Yükü
| Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 15 | 15 |
| Assignment | 1 | 10 | 10 |
| Oral Examination | 1 | 10 | 10 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 140 | ||
| Toplam İş Yükü /25(s) | 5.6 | ||
| Dersin AKTS Kredisi | 5.6 |