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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
STRATEGIC MARKETING MANAGEMENT İN SPORTS SYP 505 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç. Dr. ERSİN ESKİLER
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The general objective of this course is to help students have a clear understanding of strategy and strategic view in examining marketing activities.Strategic assessment of marketing environments, changing marketplace dynamics and changing consumer behavior and consumer sophistication, strategic importance of positioning, SWOT analysis , portfolio analysis and strategic product decisions, strategic pricing decisions, strategic promotion and distribution decisions, generic marketing strategies, offensive and defensive marketing decisions, new marketing strategies.

Dersin İçeriği

Following a comprehensive review of strategic marketing planning, examination of strategic marketing planning process, strategic market analysis, marketing strategies and positioning strategies and strategic control of marketing practices.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Interprets strategic thinking and strategic perspective 3 - 2 - 1 - C - A - D -
2 - Explains strategic marketing planning 15 - 12 - 3 - 1 - D - C -
3 - Carries out SWOT analysis and formulates marketing programs 14 - 10 - 8 - 3 - 1 - A - C - F -
4 - Explains competitive analysis and privides examples from the marketing practices 12 - 3 - 1 - 2 - C - A -
5 - Does customer analysis and develops market segmentation choices 14 - 3 - 2 - 1 - F - C - A -
6 - Explains the concept of positioning and provides examples in regard to its implementation 12 - 3 - 2 - 1 - C - A -
7 - Analysez and interprets marketing strategies 3 - 1 - 12 - F - C - A -
8 - Examines product life cycle stages and develops suitable marketing strategies 14 - 12 - 3 - 2 - F - C - A -
9 - Explains the concept of performance evaluation and implements the evaluation process 15 - 3 - 1 - C - A -
10 - Carries out sector analyses and drive conclusions from this analysis 3 - 12 - C - A -
Öğretim Yöntemleri: 14:Self Study 3:Discussion 2:Question-Answer 1:Lecture 12:Case Study 10:Brain Storming 8:Group Study 15:Problem Solving
Ölçme Yöntemleri: F:Performance Task C:Homework A:Testing D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Strategic Thinking
2 Strategic Marketing Targets
3 Strategic Analiysis and Market (Profit) Opportunities
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 MIDTERM EXAM
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies

Kaynaklar

Ders Notu
Ders Kaynakları

1. Godin, Seth, (2006), Fikir Virüsü, Pazarlamada Yeni Boyutlar, İstanbul:
Mediacat Yayınları, ss. 1- 52.
2. Levinson, Jay Conrad (2007), 30 Günde Gerilla Pazarlama, Mediacat, İstanbul,
ss. 47-77.
3. Jones, Barrie G., (1987), İş Savaşları, çev. E. Tümg. Muzaffer Özsoy, Sistem
Yayıncılık, İstanbul,, ss. 10-58 ve 65-90.
4. Jones, Barrie G., (1987), İş Savaşları, çev. E. Tümg. Muzaffer Özsoy, Sistem
Yayıncılık, İstanbul,, ss. 155-178.
5. Brandenburger, Adam M., Nalebuff, Barry J. (2005) Ortaklaşa Rekabet, Rota
Yayınları, ss. 260-280.
6. Fox, Jeffrey J. (2000) Küçük İşletmeler için Altın Kurallar, Rota Yayınları,
İstanbul, ss. 22-45
7. Kawasaki, Guy (2003) Rakiplerinizi Çıldırtmanın Yolları, Mediacat yayınları,
İstanbul, ss. 53-144.
8. Traecy, Michael, Wiersama, Fred (2005), Pazar Liderlerinin Öğretileri, Mediacat
Yayınları, İstanbul, ss.140-220.


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
Odev 1 30
AraSinav 1 40
KisaSinav 1 30
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 1 15 15
Assignment 1 10 10
Oral Examination 1 10 10
Final examination 1 15 15
Toplam İş Yükü 140
Toplam İş Yükü /25(s) 5.6
Dersin AKTS Kredisi 5.6
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