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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
CONSUMER BEHAVIOUR IN SPORT SYP 506 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç. Dr. ERSİN ESKİLER
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı

Emphasizing the role of consumer behavior in developing and implementation marketing strategies. In this context, the aim of this lesson is to investigate the factors and how these factors affected consumer behavior and students their rights as a consumer buying experiences to teach ways to protect their right to encounter a problem.

Dersin İçeriği

In this course, the definition of consumer behavior, the importance of consumer behavior in marketing, consumer behavior characteristics, by considering various factors that influence consumer behavior, buying decision process, the post-purchase behavior and consumer protection will be taught.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Defines the concept of consumer and consumer behavior 1 - 2 - 3 - A -
2 - Knows the importance of consumer behavior in terms of marketing science 3 - 2 - 1 - A -
3 - Knows the impact of psychological factors on consumer behavior 3 - 2 - 1 - A -
4 - Knows the impact of socio-cultural factors on consumer behavior 3 - 2 - 1 - A -
5 - Comments in terms of consumers and businesses the spread of innovations 3 - 2 - 1 - A -
6 - Knows that consumers´ buying decision process 3 - 2 - 1 - C - A -
7 - Correlates with post-purchase behavior of consumers in marketing practices 3 - 2 - 1 - A - C -
8 - Knows the legal means of protecting consumer rights and consumer rights 3 - 2 - 1 - C - A -
Öğretim Yöntemleri: 3:Discussion 2:Question-Answer 1:Lecture
Ölçme Yöntemleri: C:Homework A:Testing

Ders Akışı

Hafta Konular ÖnHazırlık
1 The Concept and Characteristics of Consumer Behavior
2 The Importance of Consumer Behavior in Marketing
3 Consumer Perception
4 Learning and Memory
5 Motivation and Involvement
6 Attitudes and Emotions
7 Personality and Individuality
8 Values and Life Style
9 Midterm Exam
10 Reference Groups and Family
11 Personal Influence and Diffusion of Innovations
12 Structure of Consumer Decision Making Process
13 Purchase, and Post-Purchase Behaviors
14 Consumer Protection

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
KisaSinav 1 30
Odev 1 30
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 8 8
Quiz 2 6 12
Assignment 1 15 15
Final examination 1 10 10
Toplam İş Yükü 141
Toplam İş Yükü /25(s) 5.64
Dersin AKTS Kredisi 5.64
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