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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
CURRENT MARKETING APPROACHES IN SPORTS SYB 602 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç. Dr. ERSİN ESKİLER
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The aim of the course is to pass to students the examples of current marketing practices.
 

Dersin İçeriği

New approaches in marketing, postmodern marketing, value-based marketing, market orientation, customer satisfaction, niche marketing, database marketing, direct marketing, internet marketing, customer relationship management, mobile marketing, event marketing, social marketing, marketing communications.
 

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Knows the current problems in marketing. 3 - 2 - A -
2 - Knows the current approaches in marketing. 3 - 1 - A -
3 - Can offer a solution to marketing problems with different approaches. 10 - 4 - F - A -
4 - Apply the idea of ??marketing in different environments. 8 - 4 - F -
5 - Propose solutions to marketing problems about social events. 14 - 1 - C - A -
6 - Implement the marketing practises on digital media. 3 - 1 - B - A -
Öğretim Yöntemleri: 3:Discussion 1:Lecture 14:Self Study 8:Group Study 4:Drilland Practice 10:Brain Storming 2:Question-Answer
Ölçme Yöntemleri: B:Oral Exam A:Testing C:Homework F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Modern marketing approach and market oriantation Relevant online and printed resources
2 Market segmantation Relevant online and printed resources
3 Target market selection and positioning Relevant online and printed resources
4 Postmodern marketing Relevant online and printed resources
5 Green marketing Relevant online and printed resources
6 Database marketing, Permission marketing Relevant online and printed resources
7 Midterm exam
8 Niche marketing Relevant online and printed resources
9 Relationship marketing Relevant online and printed resources
10 Internal marketing Relevant online and printed resources
11 Mobile marketing Relevant online and printed resources
12 Experiential marketing Relevant online and printed resources
13 Neuro marketing Relevant online and printed resources
14 General evaluation

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
PerformansGoreviSeminer 1 30
AraSinav 1 40
Odev 1 30
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 14 2 28
Mid-terms 1 8 8
Assignment 1 18 18
Performance Task (Seminar) 1 36 36
Final examination 1 12 12
Toplam İş Yükü 150
Toplam İş Yükü /25(s) 6
Dersin AKTS Kredisi 6
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