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Course Description

Course Code Semester Teoric Credit ECTS
CURRENT MARKETING APPROACHES IN SPORTS SYB 602 0 3 + 0 3 6
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Doktora
Course Type SECMELI
Course Coordinator Doç. Dr. ERSİN ESKİLER
Instructor
Course Assistants
Course Category Alanına Uygun Öğretim
Course Objective

The aim of the course is to pass to students the examples of current marketing practices.
 

Course Content

New approaches in marketing, postmodern marketing, value-based marketing, market orientation, customer satisfaction, niche marketing, database marketing, direct marketing, internet marketing, customer relationship management, mobile marketing, event marketing, social marketing, marketing communications.
 

Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - Knows the current problems in marketing. 3 - 2 - A -
2 - Knows the current approaches in marketing. 3 - 1 - A -
3 - Can offer a solution to marketing problems with different approaches. 4 - 10 - F - A -
4 - Apply the idea of ??marketing in different environments. 4 - 8 - F -
5 - Propose solutions to marketing problems about social events. 14 - 1 - A - C -
6 - Implement the marketing practises on digital media. 3 - 1 - A - B -
Teaching Methods: 4:Drilland Practice 8:Group Study 10:Brain Storming 3:Discussion 1:Lecture 2:Question-Answer 14:Self Study
Measurement Methods: F:Performance Task A:Testing B:Oral Exam C:Homework

Course Flow

Week Topics Preliminary
2 Market segmantation Relevant online and printed resources
3 Target market selection and positioning Relevant online and printed resources
4 Postmodern marketing Relevant online and printed resources
5 Green marketing Relevant online and printed resources
6 Database marketing, Permission marketing Relevant online and printed resources
7 Midterm exam
8 Niche marketing Relevant online and printed resources
9 Relationship marketing Relevant online and printed resources
10 Internal marketing Relevant online and printed resources
11 Mobile marketing Relevant online and printed resources
12 Experiential marketing Relevant online and printed resources
13 Neuro marketing Relevant online and printed resources
14 General evaluation
1 Modern marketing approach and market oriantation Relevant online and printed resources

Resources

Lecture Notes
Course Resources

Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
AraSinav 1 40
Odev 1 30
PerformansGoreviSeminer 1 30
Total 100
The Ratio of the Semester to Success 50
Final to Success Ratio 50
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 14 2 28
Mid-terms 1 8 8
Assignment 1 18 18
Performance Task (Seminar) 1 36 36
Final examination 1 12 12
Total Workload 150
Total Workload / 25 (h)Toplam İş Yükü /25(s) 6
ECTS Credit of the Course 6
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