Ders Bilgileri
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Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| SPONSORSHIP IN SPORTS | SYB 612 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
|---|---|
| Önerilen Seçmeli Dersler | Principles of Marketing, Sport Marketing, Strategic Management
|
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Doktora |
| Dersin Türü | SECMELI |
| Dersin Koordinatörü |
Doç. Dr. ERSİN ESKİLER |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı |
The purpose of this course is to increase students’ understanding of sponsorship concepts and to enable them to conduct sponsorship activities in the organizations they work |
| Dersin İçeriği |
The development of the concept of sponsorship, the relationship of sponsorship with the promotion mix, how to make research for sponsors, how to conduct the various sponsorship deals. |
| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| 1 - To learn the basic concepts of sponsorship | 3 - 1 - | C - A - |
| 2 - To manage sponsorship researches of organizations | 3 - 1 - | C - A - |
| 3 - To have the ability to secure sponsorship deals. | 3 - 2 - | A - |
| 4 - To comprehend the relationship of sponsorship with the promotion mix | 12 - 3 - | F - A - |
| 5 - To have the information to ensure the effectiveness of sponsorship activity | 12 - 3 - | F - A - |
| Öğretim Yöntemleri: | 12:Case Study 3:Discussion 2:Question-Answer 1:Lecture |
| Ölçme Yöntemleri: | F:Performance Task A:Testing C:Homework |
Ders Akışı
| Hafta | Konular | ÖnHazırlık |
|---|---|---|
| 1 | Sponsorship concept and it’s progression | |
| 2 | Sponsorship and communication | |
| 3 | Sponsorship and public relations | |
| 4 | Sponsorship and advertising | |
| 5 | Sponsorship and direct marketing | |
| 6 | Sponsorship and sales promotion | |
| 7 | Midterm exam | |
| 8 | Identifying sponsor needs | |
| 9 | Sponsorship agreement | |
| 10 | Olympic sponsorship opportunities | |
| 11 | Individual athlete sponsorship | |
| 12 | Evaluation of sponsorship effectiveness | |
| 13 | Presentations of Projects | |
| 14 | Presentations of Projects |
Kaynaklar |
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|---|---|---|
| Ders Notu | ||
| Ders Kaynakları |
Lagae W.(2005) Sports Sponsorship and Marketing Communications. European Perspective. Prentice Hall, Harlow Stotlar D.K.(2001) Developing Successful Sport Sponsorship Plans. Fitness Information Technology., Morgantown |
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Döküman Paylaşımı |
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Dersin Program Çıktılarına Katkısı
| No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
Değerlendirme Sistemi
| YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
|---|---|---|
| AraSinav | 1 | 30 |
| Odev | 1 | 20 |
| PerformansGoreviUygulama | 1 | 50 |
| Toplam | 100 | |
| Yıliçinin Başarıya Oranı | 50 | |
| Finalin Başarıya Oranı | 50 | |
| Toplam | 100 |
AKTS - İş Yükü
| Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 1 | 14 |
| Mid-terms | 1 | 5 | 5 |
| Assignment | 1 | 24 | 24 |
| Performance Task (Application) | 1 | 40 | 40 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 141 | ||
| Toplam İş Yükü /25(s) | 5.64 | ||
| Dersin AKTS Kredisi | 5.64 |