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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
SPONSORSHIP IN SPORTS SYB 612 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler

Principles of Marketing, Sport Marketing, Strategic Management

 

Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Dr.Öğr.Üyesi ERSİN ESKİLER
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The purpose of this course is to increase students’ understanding of sponsorship concepts and to enable them to conduct sponsorship activities in the organizations they work
 

Dersin İçeriği

The development of the concept of sponsorship, the relationship of sponsorship with the promotion mix, how to make research for sponsors, how to conduct the various sponsorship deals.
 

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - To learn the basic concepts of sponsorship 1 - 3 - A - C -
2 - To manage sponsorship researches of organizations 1 - 3 - A - C -
3 - To have the ability to secure sponsorship deals. 2 - 3 - A -
4 - To comprehend the relationship of sponsorship with the promotion mix 3 - 12 - A - F -
5 - To have the information to ensure the effectiveness of sponsorship activity 3 - 12 - A - F -
Öğretim Yöntemleri: 1:Lecture 3:Discussion 2:Question-Answer 12:Case Study
Ölçme Yöntemleri: A:Testing C:Homework F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Sponsorship concept and it’s progression
2 Sponsorship and communication
3 Sponsorship and public relations
4 Sponsorship and advertising
5 Sponsorship and direct marketing
6 Sponsorship and sales promotion
7 Midterm exam
8 Identifying sponsor needs
9 Sponsorship agreement
10 Olympic sponsorship opportunities
11 Individual athlete sponsorship
12 Evaluation of sponsorship effectiveness
14 Presentations of Projects
13 Presentations of Projects

Kaynaklar

Ders Notu
Ders Kaynakları

Lagae W.(2005) Sports Sponsorship and Marketing Communications. European Perspective. Prentice Hall, Harlow Stotlar D.K.(2001) Developing Successful Sport Sponsorship Plans. Fitness Information Technology., Morgantown
 


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 30
Odev 1 20
PerformansGoreviUygulama 1 50
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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