Ders Tanımı
Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
BRANDING IN TOURISM INDUSTRY | TRZ 620 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | - |
---|---|
Önerilen Seçmeli Dersler | - |
Dersin Dili | Türkçe |
Dersin Seviyesi | Doktora |
Dersin Türü | SECMELI |
Dersin Koordinatörü |
Doç. Dr. ŞEVKİ ULEMA |
Dersi Verenler |
Doç. Dr. ŞEVKİ ULEMA |
Dersin Yardımcıları |
Res. Assist. Elif KAYMAZ |
Dersin Kategorisi | Alanına Uygun Öğretim |
Dersin Amacı |
To obtain competitive advantage for tourism businesses, works on branding is highly important. Therefore participating the course is highly recommended and substantial for students. |
Dersin İçeriği |
The term of branding and its importance; The terms related branding; Brand loyalty and brand management; The elements of brand; Destination brands; Principles of destination branding; Branding strategies; Marka oluşturma araçları – Public relationas, Advertising, Internet, Fairs and festivals; Brand image and Institutional image; Destination image; Positioning. |
Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
1 - Knows terms related brand and the importance of brand, can explain the terms in the exam | 3 - 2 - 1 - | C - A - |
2 - Can understand and express in writing brand loyalty and brand management along with brand components | 3 - 2 - 1 - | A - C - |
3 - Knows destination brand and brand principles and prepares a related assingment | 3 - 2 - 1 - | F - C - A - |
4 - Can sort brand strategies and brand forming tools, makes a presentation | 10 - 3 - 2 - 1 - | C - A - |
5 - Can understand brand image, corporate image and destination image subjects and prepares an assingment | 1 - 12 - 3 - 2 - | C - A - |
Öğretim Yöntemleri: | 1:Lecture 12:Case Study 3:Discussion 2:Question-Answer 10:Brain Storming |
Ölçme Yöntemleri: | C:Homework A:Testing F:Performance Task |
Ders Akışı
Hafta | Konular | ÖnHazırlık |
---|---|---|
1 | Term of brand and its importance | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
2 | Terms related brand | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
3 | Brand loyality and brand management | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
4 | Brand components | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
5 | Destination brand | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
6 | Destination brand principles | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
7 | Brand strategies | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
8 | Brand building tools | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
9 | Brand forming tools - public relations | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
10 | Brand forming tools - advertisement and internet | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
11 | Brand forming tools - conventions and festivals | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
12 | Brand image and corporate image | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
13 | Destination image | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
14 | Positioning | Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
Kaynaklar |
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Ders Notu |
Cai, L. A.; Gartner, W. C. and Munar, A. M. (2009), Tourism Branding: Communities in Action, Emerald, Bingley. |
|
Ders Kaynakları |
Çayıroğlu, A. (2010), Markalaşma ve Reklam, Etap Yayınevi, İstanbul. |
Döküman Paylaşımı |
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Dersin Program Çıktılarına Katkısı
No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Develops, deepens and reaches original results at the level of expertise with original thought and research, up-to-date and advanced knowledge in the field of tourism management | X | |||||
2 | Develop a new idea, method, design and / or application that brings innovation to the field of tourism management or apply a known idea, method, design and / or application to the field of tourism management in a different field. | X | |||||
3 | Contributes to expanding the boundaries of knowledge in the field of tourism by publishing at least one scientific article in national and / or international refereed journals | X | |||||
4 | Has advanced knowledge about general and field-specific research methods | X | |||||
5 | Plans, conducts, evaluates and reports a research on a specific topic in his / her field by using scientific research methods. | X | |||||
6 | Develop original ideas in order to contribute to the solution of social, scientific, cultural and ethical problems encountered in the field of tourism management | X | |||||
7 | Develop the behaviors and competencies necessary for lifelong learning | X | |||||
8 | Develop competitive strategies related to tourism management | X | |||||
9 | Have detailed information about macro and micro scale tourism plans and policies | X | |||||
10 | To be able to communicate verbally and in writing by using a foreign language at least at C1 level |
Değerlendirme Sistemi
YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
---|---|---|
Odev | 1 | 15 |
AraSinav | 1 | 60 |
Odev | 2 | 15 |
PerformansGoreviSeminer | 1 | 10 |
Toplam | 100 | |
Yıliçinin Başarıya Oranı | 50 | |
Finalin Başarıya Oranı | 50 | |
Toplam | 100 |
AKTS - İş Yükü
Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 14 | 14 |
Assignment | 1 | 20 | 20 |
Performance Task (Seminar) | 1 | 10 | 10 |
Final examination | 1 | 10 | 10 |
Toplam İş Yükü | 150 | ||
Toplam İş Yükü /25(s) | 6 | ||
Dersin AKTS Kredisi | 6 |