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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
MARKETİNG COMMUNİCATİONS İN TOURİSM TRZ 607 0 3 + 0 3 6
Ön Koşul Dersleri

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Önerilen Seçmeli Dersler

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Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç. Dr. ŞEVKİ ULEMA
Dersi Verenler
Dersin Yardımcıları

Res. Assist. Elif KAYMAZ

Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The aim of the course is to give the desired marketing communication information involving the characteristics of tourism industry that they will need in their work life to satisfy the customer needs changing continuously in the globalizing world.

Dersin İçeriği

In this course; the concept of marketing communication, advertising, sales promotion, personal selling, public relations and direct marketing in tourism will be handled.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Recognizes and expresses in writing, the basic terms about tourism marketing and interpret the importance of marketing in tourism. 3 - 2 - 1 - C - A -
2 - Distinguish and analyze the properties of service marketing, its difficulties and those need to be considered in practice, prepares a related assingment. 4 - 3 - 2 - 1 - C - A -
3 - Prepares an assingment debating about market researches, marketing strategies, marketing plans and programs. 3 - 2 - 1 - C - A -
4 - Describe and interpret producer and consumer oriented marketing components, distribution canals and promotion activities and makes a related presentation. 3 - 2 - 1 - 4 - D - C - A -
5 - Documents in writing that debates the competition platform arouse from enhancing of tourism incomes, competition conditions, the precautions that could be take by strategic aspect. 12 - 10 - 2 - 1 - 3 - C - A -
6 - Interpret the data obtained via market researches, and analyze the problems that occur in the end, prepares a report and makes a presentation. 3 - 2 - 1 - D - C - A -
7 - Translates the opinions, problems and solution methods about touristic market and marketing to director and investors of touristic businesses and documents in writing. 3 - 2 - 1 - C - A -
8 - Counsels in writing to the firms that are operating or investing in tourism sector. 12 - 4 - 3 - 2 - 1 - D - C - A -
Öğretim Yöntemleri: 12:Case Study 4:Drilland Practice 3:Discussion 2:Question-Answer 1:Lecture 10:Brain Storming
Ölçme Yöntemleri: D:Project / Design C:Homework A:Testing

Ders Akışı

Hafta Konular ÖnHazırlık
1 Positioning marketing communications for tourism. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
2 Communications theory and applications. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
3 Analyzing marketing communications environment. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
4 Consumer roles in marketing communications. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
5 Marketing communications and organizational strategy McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
6 Segmentation, targeting and positioning. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
7 Marketing communications planning. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
8 Advertising strategies for tourism 1 McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
9 Advertising strategies for tourism 2 McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
10 Sales promotion strategies for tourism. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
11 Personal selling strategies for tourism. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
12 Sponsorship strategies for tourism. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
13 Publicity and public relations strategies for tourism. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.
14 Direct marketing and e-communications strategies for tourism. McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.

Kaynaklar

Ders Notu

McCabe, Scott (2009), Marketing Communications in Tourism and Hospitality-Concepts, Strategies and Cases, Butterworth-Heinemann, London.

Ders Kaynakları

N. Tekeli (2001), Türkiye Pazarlaması ve Planlaması, Detay Yayıncılık, Ankara
J. Akmel (1994), Turizm İşletmelerinde Pazarlama Yönetimi, Sosyal Bilimler MYO. Yayınları, İstanbul
Remzi Altunışık, Şuayip Özdemir, Ömer Torlak (2006), Modern Pazarlama, Değişim
Remzi Altunışık, Şuayip Özdemir, Ömer Torlak (2006), Pazarlamaya Giriş, Sakarya Yayıncılık
Necdet Hacıoğlu (2000), Turizm Pazarlaması, VİPAŞ, Bursa
B. Rızaoğlu (2004), Türkiye Pazarlaması, Detay Yayıncılık, Ankara

Zengin Burhanettin ve diğerleri (2009), Turizm İşletmelerinin Pazarlanmasında 7/P ve 7/C
Kotler, Philip, John Bowen, James Makens (1999), Marketing for Hospitality and Tourism, Prentice Hall, New Jersey
Kotler, Philip, Marketing Management, Prentice Hall, New Jersey


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Develops, deepens and reaches original results at the level of expertise with original thought and research, up-to-date and advanced knowledge in the field of tourism management X
2 Develop a new idea, method, design and / or application that brings innovation to the field of tourism management or apply a known idea, method, design and / or application to the field of tourism management in a different field. X
3 Contributes to expanding the boundaries of knowledge in the field of tourism by publishing at least one scientific article in national and / or international refereed journals X
4 Has advanced knowledge about general and field-specific research methods
5 Plans, conducts, evaluates and reports a research on a specific topic in his / her field by using scientific research methods. X
6 Develop original ideas in order to contribute to the solution of social, scientific, cultural and ethical problems encountered in the field of tourism management X
7 Develop the behaviors and competencies necessary for lifelong learning X
8 Develop competitive strategies related to tourism management X
9 Have detailed information about macro and micro scale tourism plans and policies X
10 To be able to communicate verbally and in writing by using a foreign language at least at C1 level

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 60
Odev 1 15
Odev 2 15
PerformansGoreviSeminer 1 10
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 14 14
Assignment 1 20 20
Final examination 1 20 20
Toplam İş Yükü 150
Toplam İş Yükü /25(s) 6
Dersin AKTS Kredisi 6
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