Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| CURRENT APPROACHES IN TOURISM MARKETING | TRZ 625 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | NONE |
|---|---|
| Önerilen Seçmeli Dersler | NONE |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Doktora |
| Dersin Türü | SECMELI |
| Dersin Koordinatörü |
Prof. Dr. BURHANETTİN ZENGİN |
| Dersi Verenler | |
| Dersin Yardımcıları |
Dr. Ümit ŞENGEL - Res. Asst. Mustafa ÇEVRİMKAYA |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı |
The aim of this course is to develop the current marketing knowledge of the students by analyzing the new marketing trends which are increasing in the globalizing world and to improve the capacity to produce solutions to the problems that may arise in this subject. |
| Dersin İçeriği |
In thishis course; Beyond traditional marketing understanding, current marketing approaches will be discussed. In particular, new and contemporary marketing techniques such as internet sourced marketing, mobile marketing, niche marketing, guerrilla marketing, customer relationship management and neuro marketing will be investigated and their applicability in tourism will be examined. |
| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| 1 - current approaches | 5 - 3 - 2 - 1 - | C - A - |
| 2 - current approaches | 3 - 2 - 1 - | C - A - |
| 3 - current approaches | 5 - 2 - 1 - | D - C - A - |
| 4 - current approaches | 15 - 14 - 5 - | D - C - A - |
| Öğretim Yöntemleri: | 15:Problem Solving 14:Self Study 5:Demonstration 2:Question-Answer 1:Lecture 3:Discussion |
| Ölçme Yöntemleri: | D:Project / Design C:Homework A:Testing |
Ders Akışı
| Hafta | Konular | ÖnHazırlık |
|---|---|---|
| 1 | World of Mouth Marketing, Direct Marketing | Current Approaches İn Tourism |
| 2 | E-Marketing, De-Marketing | Kılıç ve Öter, Current Approaches in Tourism Marketing |
| 3 | Database marketing, internal marketing | Kılıç ve Öter, Current Approaches in Tourism Marketing |
| 4 | Mobile marketing, complaint management, relationship marketing | Kılıç ve Öter, Current Approaches in Tourism Marketing |
| 5 | Niche pazarlama, green pazarlama, mystery pazarlamaKılıç | ve Öter, Current Approaches in Tourism Marketing |
| 6 | CRM, Value Based marketing, postmodern marketin | Kılıç ve Öter, Current Approaches in Tourism Marketing |
| 7 | experiential marketingi guerilla merketing, social media pazarlama | Kılıç ve Öter, Current Approaches in Tourism Marketing |
| 8 | avoid service disruption, neuro marketing | Kılıç ve Öter, Current Approaches in Tourism Marketing |
| 9 | Midterm Exam | Midterm Exam |
| 10 | Article investigation and presentation | Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies |
| 11 | Article investigation and presentation | Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies |
| 12 | Article investigation and presentation | Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies |
| 13 | Article investigation and presentation | Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies |
| 14 | Article investigation and presentation | Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies |
Kaynaklar |
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|---|---|---|
| Ders Notu |
Burhan Kılıçve Zafer Öter, Turizm Pazarlamasında Güncel Yaklaşımlar, 2015, Beta Yayınları Zengin, Burhanettin, Pazarlama Faaliyetlerin Planlanması |
|
| Ders Kaynakları |
Kotler, Philip, John Bowen, James Makens (1999), Marketing for Hospitality and Tourism, Prentice Hall, New Jersey Necdet Hacıoğlu (2000), Turizm Pazarlaması, VİPAŞ, Bursa |
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Döküman Paylaşımı |
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Dersin Program Çıktılarına Katkısı
| No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Develops, deepens and reaches original results at the level of expertise with original thought and research, up-to-date and advanced knowledge in the field of tourism management | X | |||||
| 2 | Develop a new idea, method, design and / or application that brings innovation to the field of tourism management or apply a known idea, method, design and / or application to the field of tourism management in a different field. | X | |||||
| 3 | Contributes to expanding the boundaries of knowledge in the field of tourism by publishing at least one scientific article in national and / or international refereed journals | X | |||||
| 4 | Has advanced knowledge about general and field-specific research methods | X | |||||
| 5 | Plans, conducts, evaluates and reports a research on a specific topic in his / her field by using scientific research methods. | X | |||||
| 6 | Develop original ideas in order to contribute to the solution of social, scientific, cultural and ethical problems encountered in the field of tourism management | X | |||||
| 7 | Develop the behaviors and competencies necessary for lifelong learning | X | |||||
| 8 | Develop competitive strategies related to tourism management | X | |||||
| 9 | Have detailed information about macro and micro scale tourism plans and policies | X | |||||
| 10 | To be able to communicate verbally and in writing by using a foreign language at least at C1 level | X | |||||
Değerlendirme Sistemi
| YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
|---|---|---|
| AraSinav | 1 | 60 |
| Odev | 1 | 20 |
| Odev | 2 | 20 |
| Toplam | 100 | |
| Yıliçinin Başarıya Oranı | 50 | |
| Finalin Başarıya Oranı | 50 | |
| Toplam | 100 |
AKTS - İş Yükü
| Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 20 | 20 |
| Assignment | 1 | 20 | 20 |
| Final examination | 1 | 25 | 25 |
| Toplam İş Yükü | 161 | ||
| Toplam İş Yükü /25(s) | 6.44 | ||
| Dersin AKTS Kredisi | 6.44 |