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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
CURRENT APPROACHES IN TOURISM MARKETING TRZ 625 0 3 + 0 3 6
Ön Koşul Dersleri

NONE

Önerilen Seçmeli Dersler

NONE

Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. BURHANETTİN ZENGİN
Dersi Verenler Doç.Dr. BURHANETTİN ZENGİN
Dersin Yardımcıları

Dr. Ümit ŞENGEL - Res. Asst. Mustafa ÇEVRİMKAYA

Dersin Kategorisi Alanına Uygun Temel Öğretim
Dersin Amacı

The aim of this course is to develop the current marketing knowledge of the students by analyzing the new marketing trends which are increasing in the globalizing world and to improve the capacity to produce solutions to the problems that may arise in this subject.

Dersin İçeriği

In thishis course; Beyond traditional marketing understanding, current marketing approaches will be discussed. In particular, new and contemporary marketing techniques such as internet sourced marketing, mobile marketing, niche marketing, guerrilla marketing, customer relationship management and neuro marketing will be investigated and their applicability in tourism will be examined.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - current approaches 1 - 2 - 3 - 5 - A - C -
2 - current approaches 1 - 2 - 3 - A - C -
3 - current approaches 1 - 2 - 5 - A - C - D -
4 - current approaches 5 - 14 - 15 - A - C - D -
Öğretim Yöntemleri: 5:Demonstration 14:Self Study 15:Problem Solving 1:Lecture 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 World of Mouth Marketing, Direct Marketing Current Approaches İn Tourism
2 E-Marketing, De-Marketing Kılıç ve Öter, Current Approaches in Tourism Marketing
3 Database marketing, internal marketing Kılıç ve Öter, Current Approaches in Tourism Marketing
4 Mobile marketing, complaint management, relationship marketing Kılıç ve Öter, Current Approaches in Tourism Marketing
5 Niche pazarlama, green pazarlama, mystery pazarlamaKılıç ve Öter, Current Approaches in Tourism Marketing
6 CRM, Value Based marketing, postmodern marketin Kılıç ve Öter, Current Approaches in Tourism Marketing
7 experiential marketingi guerilla merketing, social media pazarlama Kılıç ve Öter, Current Approaches in Tourism Marketing
8 avoid service disruption, neuro marketing Kılıç ve Öter, Current Approaches in Tourism Marketing
9 Midterm Exam Midterm Exam
10 Article investigation and presentation Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies
11 Article investigation and presentation Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies
12 Article investigation and presentation Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies
13 Article investigation and presentation Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies
14 Article investigation and presentation Articles obtained from various magazines and scientific texts prepared by the students themselves as academic studies

Kaynaklar

Ders Notu

Burhan Kılıçve Zafer Öter, Turizm Pazarlamasında Güncel Yaklaşımlar, 2015, Beta Yayınları

Zengin, Burhanettin, Pazarlama Faaliyetlerin Planlanması

Ders Kaynakları

Kotler, Philip, John Bowen, James Makens (1999), Marketing for Hospitality and Tourism, Prentice Hall, New Jersey
Kotler, Philip, Marketing Management, Prentice Hall, New Jersey

Necdet Hacıoğlu (2000), Turizm Pazarlaması, VİPAŞ, Bursa
B. Rızaoğlu (2004), Türkiye Pazarlaması, Detay Yayıncılık, Ankara


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Develops, deepens and reaches original results at the level of expertise with original thought and research, up-to-date and advanced knowledge in the field of tourism management X
2 Develop a new idea, method, design and / or application that brings innovation to the field of tourism management or apply a known idea, method, design and / or application to the field of tourism management in a different field. X
3 Contributes to expanding the boundaries of knowledge in the field of tourism by publishing at least one scientific article in national and / or international refereed journals X
4 Has advanced knowledge about general and field-specific research methods X
5 Plans, conducts, evaluates and reports a research on a specific topic in his / her field by using scientific research methods. X
6 Develop original ideas in order to contribute to the solution of social, scientific, cultural and ethical problems encountered in the field of tourism management X
7 Develop the behaviors and competencies necessary for lifelong learning X
8 Develop competitive strategies related to tourism management X
9 Have detailed information about macro and micro scale tourism plans and policies X
10 To be able to communicate verbally and in writing by using a foreign language at least at C1 level X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 60
Odev 1 40
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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