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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
- TRZ 626 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Doktora
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. ŞENOL ÇAVUŞ
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı
Dersin İçeriği
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
Öğretim Yöntemleri:
Ölçme Yöntemleri:

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction to hotel revenue management Stanislav Ivanov. (2014). Hotel Revenue Management : From Theory to Practices, Zangador Ltd., Varna: Zangador.
2 Economic fundamentals of hotel revenue management
3 Hotel revenue management system
4 Hotel revenue management process
5 Hotel revenue management metrics
6 Market segmentation, profiling and targeting
7 Information provision for the revenue management process
8 Revenue management analysis
9 Revenue management forecasting
10 Value creation
11 Pricing hotel revenue management tools
12 Non-pricing hotel revenue management tools
13 Combined hotel revenue management tools
14 Managing revenues in various hotel revenue management centres

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Develops, deepens and reaches original results at the level of expertise with original thought and research, up-to-date and advanced knowledge in the field of tourism management X
2 Develop a new idea, method, design and / or application that brings innovation to the field of tourism management or apply a known idea, method, design and / or application to the field of tourism management in a different field. X
3 Contributes to expanding the boundaries of knowledge in the field of tourism by publishing at least one scientific article in national and / or international refereed journals X
4 Has advanced knowledge about general and field-specific research methods X
5 Plans, conducts, evaluates and reports a research on a specific topic in his / her field by using scientific research methods. X
6 Develop original ideas in order to contribute to the solution of social, scientific, cultural and ethical problems encountered in the field of tourism management X
7 Develop the behaviors and competencies necessary for lifelong learning X
8 Develop competitive strategies related to tourism management X
9 Have detailed information about macro and micro scale tourism plans and policies X
10 To be able to communicate verbally and in writing by using a foreign language at least at C1 level X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
Odev 1 20
Odev 2 20
Odev 3 20
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 3 10 30
Final examination 1 20 20
Toplam İş Yükü 156
Toplam İş Yükü /25(s) 6.24
Dersin AKTS Kredisi 6.24
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