Ders Bilgileri
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Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| - | TRZ 626 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
|---|---|
| Önerilen Seçmeli Dersler |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Doktora |
| Dersin Türü | SECMELI |
| Dersin Koordinatörü |
Prof.Dr. ŞENOL ÇAVUŞ |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Öğretim |
| Dersin Amacı |
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| Dersin İçeriği |
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| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| Öğretim Yöntemleri: | |
| Ölçme Yöntemleri: |
Ders Akışı
| Hafta | Konular | ÖnHazırlık |
|---|---|---|
| 1 | Introduction to hotel revenue management | Stanislav Ivanov. (2014). Hotel Revenue Management : From Theory to Practices, Zangador Ltd., Varna: Zangador. |
| 2 | Economic fundamentals of hotel revenue management | |
| 3 | Hotel revenue management system | |
| 4 | Hotel revenue management process | |
| 5 | Hotel revenue management metrics | |
| 6 | Market segmentation, profiling and targeting | |
| 7 | Information provision for the revenue management process | |
| 8 | Revenue management analysis | |
| 9 | Revenue management forecasting | |
| 10 | Value creation | |
| 11 | Pricing hotel revenue management tools | |
| 12 | Non-pricing hotel revenue management tools | |
| 13 | Combined hotel revenue management tools | |
| 14 | Managing revenues in various hotel revenue management centres |
Kaynaklar |
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| Ders Kaynakları | ||
Döküman Paylaşımı |
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Dersin Program Çıktılarına Katkısı
| No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Develops, deepens and reaches original results at the level of expertise with original thought and research, up-to-date and advanced knowledge in the field of tourism management | X | |||||
| 2 | Develop a new idea, method, design and / or application that brings innovation to the field of tourism management or apply a known idea, method, design and / or application to the field of tourism management in a different field. | X | |||||
| 3 | Contributes to expanding the boundaries of knowledge in the field of tourism by publishing at least one scientific article in national and / or international refereed journals | X | |||||
| 4 | Has advanced knowledge about general and field-specific research methods | X | |||||
| 5 | Plans, conducts, evaluates and reports a research on a specific topic in his / her field by using scientific research methods. | X | |||||
| 6 | Develop original ideas in order to contribute to the solution of social, scientific, cultural and ethical problems encountered in the field of tourism management | X | |||||
| 7 | Develop the behaviors and competencies necessary for lifelong learning | X | |||||
| 8 | Develop competitive strategies related to tourism management | X | |||||
| 9 | Have detailed information about macro and micro scale tourism plans and policies | X | |||||
| 10 | To be able to communicate verbally and in writing by using a foreign language at least at C1 level | X | |||||
Değerlendirme Sistemi
| YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
|---|---|---|
| AraSinav | 1 | 40 |
| Odev | 1 | 20 |
| Odev | 2 | 20 |
| Odev | 3 | 20 |
| Toplam | 100 | |
| Yıliçinin Başarıya Oranı | 50 | |
| Finalin Başarıya Oranı | 50 | |
| Toplam | 100 |
AKTS - İş Yükü
| Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 3 | 10 | 30 |
| Final examination | 1 | 20 | 20 |
| Toplam İş Yükü | 156 | ||
| Toplam İş Yükü /25(s) | 6.24 | ||
| Dersin AKTS Kredisi | 6.24 |