Course Information
Yazdır
Course Description
| Course | Code | Semester | Teoric | Credit | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | MYO 377 | 3 | 2 + 0 | 2 | 3 |
| Prerequisite Courses | |
|---|---|
| Recommended Elective Courses |
| Course Language | Türkçe |
| Level of the Course | Önlisans |
| Course Type | SECMELI |
| Course Coordinator |
Dr.Öğr.Üyesi SEDA GÖKDEMİR EKİCİ |
| Instructor | |
| Course Assistants | |
| Course Category | |
| Course Objective |
Provide applicable information for the development of students´ understanding of marketing in an international context
|
| Course Content |
The international market environment and variables depending on the product, pricing, promotion and distribution channels to describe the processes
|
| Learning Outcomes of the Course | Teaching Methods | Measurement Methods |
| Teaching Methods: | |
| Measurement Methods: |
Course Flow
| Week | Topics | Preliminary |
|---|---|---|
| 1 | International marketing and development of the concept of | |
| 2 | Reasons for joining the international marketing activities of enterprises, the degree and methods | |
| 3 | Planning and international market environment of international marketing activities | |
| 4 | Segmentation of international markets | |
| 5 | Sources of information utilized in international marketing decisions | |
| 6 | International market research | |
| 7 | International commodity policy | |
| 8 | International marketing, branding and packaging | |
| 9 | Resume / Mid-term exam | |
| 10 | International pricing decisions | |
| 11 | Determination of export price | |
| 12 | Direct and indirect distribution channels in international marketing | |
| 13 | Organization of international fairs and exhibitions | |
| 14 | International marketing organization and control |
Resources |
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|---|---|---|
| Lecture Notes | ||
| Course Resources | ||
Document Sharing |
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Contribution of the Course to Program Outcomes
| No | Program Learning Outcomes | Contribution Level | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
Evaluation System
| Contribution Level | Order | Percentage of Contribution |
|---|---|---|
| Odev | 1 | 20 |
| KisaSinav | 1 | 20 |
| KisaSinav | 2 | 20 |
| AraSinav | 1 | 40 |
| Total | 100 | |
| The Ratio of the Semester to Success | 40 | |
| Final to Success Ratio | 60 | |
| Total | 100 |
ECTS Workload
| Activity | Sayısı | Time (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 1 | 5 | 5 |
| Mid-terms | 1 | 6 | 6 |
| Quiz | 2 | 5 | 10 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 84 | ||
| Total Workload / 25 (h)Toplam İş Yükü /25(s) | 3.36 | ||
| ECTS Credit of the Course | 3.36 |