Course Description

Course Code Semester Teoric Credit ECTS
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type SECMELI
Course Coordinator Dr.Öğr.Üyesi SEDA GÖKDEMİR EKİCİ
Course Assistants
Course Category
Course Objective
Provide applicable information for the development of students´ understanding of marketing in an international context
Course Content
The international market environment and variables depending on the product, pricing, promotion and distribution channels to describe the processes
Learning Outcomes of the Course Teaching Methods Measurement Methods
Teaching Methods:
Measurement Methods:

Course Flow

Week Topics Preliminary
1 International marketing and development of the concept of
2 Reasons for joining the international marketing activities of enterprises, the degree and methods
3 Planning and international market environment of international marketing activities
4 Segmentation of international markets
5 Sources of information utilized in international marketing decisions
6 International market research
7 International commodity policy
8 International marketing, branding and packaging
9 Resume / Mid-term exam
10 International pricing decisions
11 Determination of export price
12 Direct and indirect distribution channels in international marketing
13 Organization of international fairs and exhibitions
14 International marketing organization and control


Lecture Notes
Course Resources

Document Sharing

Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
Odev 1 20
KisaSinav 1 20
KisaSinav 2 20
AraSinav 1 40
Total 100
The Ratio of the Semester to Success 40
Final to Success Ratio 60
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 1 5 5
Mid-terms 1 6 6
Quiz 2 5 10
Assignment 1 5 5
Final examination 1 10 10
Total Workload 84
Total Workload / 25 (h)Toplam İş Yükü /25(s) 3.36
ECTS Credit of the Course 3.36
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