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Course Description

Course Code Semester Teoric Credit ECTS
DIGITAL MARKETING STRATEGIES ESD 270 2 2 + 0 2 3
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type SECMELI
Course Coordinator Öğr. Gör. FARUK YAHŞİ
Instructor
Course Assistants
Course Category Diğer
Course Objective
Course Content
Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - 3 - 2 - 1 - A -
2 - 4 - 3 - 2 - 1 - F - A -
3 - 1 - 2 - 3 - 4 - A - F - D -
4 - 4 - 3 - 2 - 1 - F - D - A -
5 - 6 - 3 - 2 - 1 - F - B - A -
Teaching Methods: 4:Drilland Practice 3:Discussion 2:Question-Answer 1:Lecture 6:Motivations to Show
Measurement Methods: F:Performance Task A:Testing B:Oral Exam D:Project / Design

Course Flow

Week Topics Preliminary
14
1
2
3
4
5
6
7
8
9
10
11
12
13

Resources

Lecture Notes
Course Resources

Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
Odev 1 100
Total 100
The Ratio of the Semester to Success 30
Final to Success Ratio 70
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 3 3
Quiz 1 2 2
Assignment 1 2 2
Performance Task (Application) 1 2 2
Final examination 1 6 6
Total Workload 63
Total Workload / 25 (h)Toplam İş Yükü /25(s) 2.52
ECTS Credit of the Course 2.52
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