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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
INTERNATIONAL MARKETING MYO 377 3 2 + 0 2 3
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Önlisans
Dersin Türü SECMELI
Dersin Koordinatörü Öğr.Gör. SEDA GÖKDEMİR EKİCİ
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
Provide applicable information for the development of students´ understanding of marketing in an international context
Dersin İçeriği
The international market environment and variables depending on the product, pricing, promotion and distribution channels to describe the processes
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Separating the assimilation of aspects of international marketing, local marketing 1 - A -
2 - Examples of factors that encourage businesses to participate in the adoption of international marketing activities 1 - A -
3 - Ability to access sources of information, development of international market research, market research techniques to gain the ability to use 1 - A -
4 - Both qualitative and quantitative characteristics of the goods to be marketed to foreign markets to have the ability to identify 1 - A -
5 - Brand awareness, awareness of place packaging 1 - A -
6 - Breathing variables in international marketing and export price decisions for calculating all the costs of gaining information 1 - A -
7 - The choice of distribution channels used in international markets 1 - A -
8 - Participation in international fairs and exhibitions - to make the organization and infrastructure of this issue to gain benefit from the incentives 8 - C -
9 - Alternatives to the organization of export enterprises, by learning to predict the positions of the students start to exercise their profession 1 - A -
Öğretim Yöntemleri: 1:Lecture 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 International marketing and development of the concept of
2 Reasons for joining the international marketing activities of enterprises, the degree and methods
3 Planning and international market environment of international marketing activities
4 Segmentation of international markets
5 Sources of information utilized in international marketing decisions
6 International market research
7 International commodity policy
8 International marketing, branding and packaging
9 Resume / Mid-term exam
10 International pricing decisions
11 Determination of export price
12 Direct and indirect distribution channels in international marketing
13 Organization of international fairs and exhibitions
14 International marketing organization and control

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 20
KisaSinav 2 20
Odev 1 10
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

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