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Course Description

Course Code Semester Teoric Credit ECTS
ORGANIZATIONAL COMMUNICATION HIP 204 2 2 + 1 3 4
Prerequisite Courses

1.Halkla İlişkiler Kampanyaları Ceyda AYDEDE
2.Kitle İletişim Kuramları Prof. Dr. Ünsal OSKAY
3.İtibar Yönetimi Salim KADIBEŞEGİL
4.Algılama Yönetimi ALİ SAYDAM

 

 

Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type ZORUNLU
Course Coordinator Dr.Öğr.Üyesi SERPİL ÇİĞDEM
Instructor
Course Assistants
Course Category
Course Objective

To provide information about corporate communication and corporate identity, corporate design, corporate culture, to benefit from the reputation and image support of advertising, to manage the slogans, logos and colors of the corporate culture and corporate image, to determine branding and management processes, to establish reputation and perception management, to give information and examine examples to manage crisis

Course Content

To provide information about corporate communication and corporate identity, corporate design, corporate culture, to benefit from the reputation and image support of advertising, to manage corporate culture, basic elements of corporate image, to define slogans, logos and colors, to determine branding and management processes, to establish reputation and perception management, to give information and examine examples to manage crisis

Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - 1 - 2 - 3 - 4 - A - C -
2 - 8 - 4 - 3 - 2 - 1 - C - A -
3 - 8 - 5 - 4 - 3 - 2 - 1 - A - C -
4 - 12 - 4 - 3 - 2 - 1 - C - A -
5 - 12 - 4 - 3 - 2 - 1 - A - C -
Teaching Methods: 12:Case Study 4:Drilland Practice 3:Discussion 2:Question-Answer 1:Lecture 8:Group Study 5:Demonstration
Measurement Methods: A:Testing C:Homework

Course Flow

Week Topics Preliminary
11 Reputation Management is What Reputation is Related to
12 Governance Index and Reputation Management and Reputation Management, (for shareholders / employees / suppliers / stakeholders)
13 Reputation Measurement, SEMINAR
14 End-of-term evaluation and case studies
10 Crisis management and public relations, Definition and types of crisis, Reputation management during crisis, Crisis management and media
8 Social Responsibility and Ethical Dimension of Corporate Communication, Case Studies
1 Corporate Communication and Corporate Identity definitions and elements, Logo, Slogan, Reflection of color and letter characters to identity, Sample analysis
2 Corporate Design, Corporate Image, What is image? What if not?
3 Strategic Management and Planning in Corporate Communication, Quality of Management, Customer Satisfaction, Service Product Quality
4 Corporate Advertising, Types of advertising, What is image advertising?
5 Corporate Culture and Public Relations, What is corporate culture? Elements of corporate culture, how do employees and their families and managers affect culture? Change and management of corporate culture
6 Sponsorship and its effects on image, Types of sponsorship, Sponsorship budget management, Measurement of sponsorship effectiveness
7 Sales Promotion, Quality, Customer Satisfaction, After Sales Services, Personal Sales, Word of Mouth Marketing (WOW), The Effect of Internet to Word of Mouth Marketing, Image and Reputation Management on the Internet
9 Perception Management,

Resources

Lecture Notes

1.Halkla İlişkiler Kampanyaları Ceyda AYDEDE
2.Kitle İletişim Kuramları Prof. Dr. Ünsal OSKAY
3.İtibar Yönetimi Salim KADIBEŞEGİL
4.Algılama Yönetimi ALİ SAYDAM

 

 

Course Resources

1.Halkla İlişkiler Nedir? Prof. Dr. Filiz Balta Peltekoğlu
2.Halkla İlişkiler PR Prof. Dr. Alaaddin ASNA
3.İletişim Nedir? Merih ZILLIOĞLU
4.Cilalı İmaj Devri Can KOZANOĞLU
5.Halkla İlişkiler Prof. Dr. Metin KAZANCI


Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
AraSinav 1 50
KisaSinav 1 10
Odev 1 30
KisaSinav 2 10
Total 100
The Ratio of the Semester to Success 40
Final to Success Ratio 60
Total 100

ECTS Workload

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