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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
ORGANIZATIONAL COMMUNICATION HIP 204 2 2 + 1 3 4
Ön Koşul Dersleri

1.Halkla İlişkiler Kampanyaları Ceyda AYDEDE
2.Kitle İletişim Kuramları Prof. Dr. Ünsal OSKAY
3.İtibar Yönetimi Salim KADIBEŞEGİL
4.Algılama Yönetimi ALİ SAYDAM

 

 

Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Önlisans
Dersin Türü ZORUNLU
Dersin Koordinatörü Öğr. Gör. Dr. SERPİL ÇİĞDEM
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı

To provide information about corporate communication and corporate identity, corporate design, corporate culture, to benefit from the reputation and image support of advertising, to manage the slogans, logos and colors of the corporate culture and corporate image, to determine branding and management processes, to establish reputation and perception management, to give information and examine examples to manage crisis

Dersin İçeriği

To provide information about corporate communication and corporate identity, corporate design, corporate culture, to benefit from the reputation and image support of advertising, to manage corporate culture, basic elements of corporate image, to define slogans, logos and colors, to determine branding and management processes, to establish reputation and perception management, to give information and examine examples to manage crisis

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - 3 - 4 - 2 - 1 - A - C -
2 - 3 - 4 - 8 - 2 - 1 - A - C -
3 - 3 - 4 - 5 - 8 - 2 - 1 - A - C -
4 - 3 - 4 - 12 - 2 - 1 - A - C -
5 - 3 - 4 - 12 - 2 - 1 - A - C -
Öğretim Yöntemleri: 3:Discussion 4:Drilland Practice 2:Question-Answer 1:Lecture 12:Case Study 5:Demonstration 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework

Ders Akışı

Hafta Konular ÖnHazırlık
1 Corporate Communication and Corporate Identity definitions and elements, Logo, Slogan, Reflection of color and letter characters to identity, Sample analysis
2 Corporate Design, Corporate Image, What is image? What if not?
3 Strategic Management and Planning in Corporate Communication, Quality of Management, Customer Satisfaction, Service Product Quality
4 Corporate Advertising, Types of advertising, What is image advertising?
5 Corporate Culture and Public Relations, What is corporate culture? Elements of corporate culture, how do employees and their families and managers affect culture? Change and management of corporate culture
6 Sponsorship and its effects on image, Types of sponsorship, Sponsorship budget management, Measurement of sponsorship effectiveness
7 Sales Promotion, Quality, Customer Satisfaction, After Sales Services, Personal Sales, Word of Mouth Marketing (WOW), The Effect of Internet to Word of Mouth Marketing, Image and Reputation Management on the Internet
8 Social Responsibility and Ethical Dimension of Corporate Communication, Case Studies
9 Perception Management,
10 Crisis management and public relations, Definition and types of crisis, Reputation management during crisis, Crisis management and media
11 Reputation Management is What Reputation is Related to
12 Governance Index and Reputation Management and Reputation Management, (for shareholders / employees / suppliers / stakeholders)
13 Reputation Measurement, SEMINAR
14 End-of-term evaluation and case studies

Kaynaklar

Ders Notu

1.Halkla İlişkiler Kampanyaları Ceyda AYDEDE
2.Kitle İletişim Kuramları Prof. Dr. Ünsal OSKAY
3.İtibar Yönetimi Salim KADIBEŞEGİL
4.Algılama Yönetimi ALİ SAYDAM

 

 

Ders Kaynakları

1.Halkla İlişkiler Nedir? Prof. Dr. Filiz Balta Peltekoğlu
2.Halkla İlişkiler PR Prof. Dr. Alaaddin ASNA
3.İletişim Nedir? Merih ZILLIOĞLU
4.Cilalı İmaj Devri Can KOZANOĞLU
5.Halkla İlişkiler Prof. Dr. Metin KAZANCI


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 30
KisaSinav 2 10
Toplam 100
Yıliçinin Başarıya Oranı 40
Finalin Başarıya Oranı 60
Toplam 100

AKTS - İş Yükü

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