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Course Description

Course Code Semester Teoric Credit ECTS
VISUAL COMMUNICATION BSD 339 3 2 + 0 2 3
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type SECMELI
Course Coordinator Öğr. Gör. SERVET SEZGİN
Instructor Öğr. Gör. SERVET SEZGİN
Course Assistants
Course Category Alanına Uygun Öğretim
Course Objective

The major objective of this course is to provide students basic knowledge and skills to read and analyse the signs, symbols and images; In this context, the language of design and its translation into communication wiil be introduced and examined.

Course Content

Introduction to basic language of visual communication, semiology and related concepts such as indicator, series, array, surplus information, entropy, direct meaning and side meaning, expression, metaphor, metonim, ideology, representation, parody, coding, analysis and favour.

Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - Have basic knowledge of graphic design; apply visual language of graphic design at elementary level 4 - 1 - D - C - A -
2 - Analyse icon, index and symbols representing content of the semiology 4 - 1 - A -
3 - Use pictorial symbols within the semiology language 4 - C -
4 - Interpret worldwide examples of visual communication design; gain the ability to use those in the future 4 - D -
5 - Reveals the difference between looking and seeing representing the content of the subject of semiology. 14 - C -
Teaching Methods: 14:Self Study 4:Drilland Practice 1:Lecture
Measurement Methods: C:Homework D:Project / Design A:Testing

Course Flow

Week Topics Preliminary
1 Presenting and interpreting various visual examples
2 What’s communication; what’s visual communication; Why people need to communicate; reasons affecting perception
3 Old time visual communication samples: Ideographes, pictographes; prehistory visual communication; Mezopotamia and Egypt hieroglyphes, invention of calligraphy; invention of paper
4 The alphabets: Phoenice, Greek, Latin, Korean alphabets; effect of press on visual communication
5 Principles of design and visual communication
6 Visual perception: Gestalt, the difference between see and look
7 Visual communication and Semiology: Sign, symbol, index, icon
8 Symbols (I): What’s symbol? What’s the meaning of symbol?
9 Symbols (II): Examing the symbols and signs in terms of semantics
10 Symbols (III): Abstracting and meaning; abstracting in visual communication
11 Symbols (IV): Piktograms
12 Language of graphic design (I): Representation and abstracting
13 Language of graphic design (II): Indirect remark, metaphor, satire, irony in visual communication
14 General review

Resources

Lecture Notes
Course Resources

Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
AraSinav 1 50
KisaSinav 1 10
Odev 1 20
PerformansGoreviUygulama 1 20
Total 100
The Ratio of the Semester to Success 40
Final to Success Ratio 60
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 14 2 28
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 10 10
Quiz 1 2 2
Assignment 1 5 5
Performance Task (Application) 1 15 15
Final examination 1 10 10
Total Workload 84
Total Workload / 25 (h)Toplam İş Yükü /25(s) 3.36
ECTS Credit of the Course 3.36
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