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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
VISUAL COMMUNICATION BSD 339 3 2 + 0 2 3
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Önlisans
Dersin Türü SECMELI
Dersin Koordinatörü Öğr. Gör. SERVET SEZGİN
Dersi Verenler Öğr. Gör. SERVET SEZGİN
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The major objective of this course is to provide students basic knowledge and skills to read and analyse the signs, symbols and images; In this context, the language of design and its translation into communication wiil be introduced and examined.

Dersin İçeriği

Introduction to basic language of visual communication, semiology and related concepts such as indicator, series, array, surplus information, entropy, direct meaning and side meaning, expression, metaphor, metonim, ideology, representation, parody, coding, analysis and favour.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Have basic knowledge of graphic design; apply visual language of graphic design at elementary level 4 - 1 - A - C - D -
2 - Analyse icon, index and symbols representing content of the semiology 4 - 1 - A -
3 - Use pictorial symbols within the semiology language 4 - C -
4 - Interpret worldwide examples of visual communication design; gain the ability to use those in the future 4 - D -
5 - Reveals the difference between looking and seeing representing the content of the subject of semiology. 14 - C -
Öğretim Yöntemleri: 4:Drilland Practice 1:Lecture 14:Self Study
Ölçme Yöntemleri: D:Project / Design C:Homework A:Testing

Ders Akışı

Hafta Konular ÖnHazırlık
1 Presenting and interpreting various visual examples
2 What’s communication; what’s visual communication; Why people need to communicate; reasons affecting perception
3 Old time visual communication samples: Ideographes, pictographes; prehistory visual communication; Mezopotamia and Egypt hieroglyphes, invention of calligraphy; invention of paper
4 The alphabets: Phoenice, Greek, Latin, Korean alphabets; effect of press on visual communication
5 Principles of design and visual communication
6 Visual perception: Gestalt, the difference between see and look
7 Visual communication and Semiology: Sign, symbol, index, icon
8 Symbols (I): What’s symbol? What’s the meaning of symbol?
9 Symbols (II): Examing the symbols and signs in terms of semantics
10 Symbols (III): Abstracting and meaning; abstracting in visual communication
11 Symbols (IV): Piktograms
12 Language of graphic design (I): Representation and abstracting
13 Language of graphic design (II): Indirect remark, metaphor, satire, irony in visual communication
14 General review

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 20
PerformansGoreviUygulama 1 20
Toplam 100
Yıliçinin Başarıya Oranı 40
Finalin Başarıya Oranı 60
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 14 2 28
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 10 10
Quiz 1 2 2
Assignment 1 5 5
Performance Task (Application) 1 15 15
Final examination 1 10 10
Toplam İş Yükü 84
Toplam İş Yükü /25(s) 3.36
Dersin AKTS Kredisi 3.36
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