Ders Bilgileri
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Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| TOURISM MARKETING | MYO 298 | 2 | 2 + 0 | 2 | 3 |
| Ön Koşul Dersleri | |
|---|---|
| Önerilen Seçmeli Dersler |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Önlisans |
| Dersin Türü | SECMELI |
| Dersin Koordinatörü |
Dr.Öğr.Üyesi HÜMEYRA TAŞÇIOĞLU BAYSAL |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | |
| Dersin Amacı |
The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
|
| Dersin İçeriği |
Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems in tourism and all related subject with tourism and marketing.
|
| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| 1 - Express the terms of Basic Marketing and Tourism Marketing. | 3 - 4 - 2 - 1 - | C - A - |
| 2 - Identify the importance of marketing at tourism. | 4 - 3 - 2 - 1 - | C - A - |
| 3 - Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice. | 4 - 3 - 2 - 1 - | C - A - |
| 4 - Describe market research, marketing strategies, marketing plans and programs. | 4 - 3 - 2 - 1 - | C - A - |
| 5 - Define producer and consumer oriented marketing components, distribution canals and promotion activities. | 4 - 3 - 2 - 1 - | C - A - |
| 6 - Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets. | 4 - 3 - 1 - 2 - | C - A - |
| 7 - Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises. | 4 - 3 - 2 - 1 - | C - A - |
| 8 - Counsel for the young enterprises in the tourism sector. | 3 - 2 - 1 - | C - A - |
| Öğretim Yöntemleri: | 3:Discussion 2:Question-Answer 1:Lecture 4:Drilland Practice |
| Ölçme Yöntemleri: | C:Homework A:Testing |
Ders Akışı
| Hafta | Konular | ÖnHazırlık |
|---|---|---|
| 1 | Marketing In general | Review of the relevant parts of the textbook |
| 2 | Marketing of the tourism sector | Review of the relevant parts of the textbook |
| 3 | Marketing environment | Review of the relevant parts of the textbook |
| 4 | Marketing information systems and marketing research | Review of the relevant parts of the textbook |
| 5 | Analysis of Markets and Market Segmentation | Review of the relevant parts of the textbook |
| 6 | Marketing strategies in the tourism sector | Review of the relevant parts of the textbook |
| 7 | Marketing tools-marketing plan | Review of the relevant parts of the textbook |
| 8 | Marketing tools-sales organization | Review of the relevant parts of the textbook |
| 9 | Mid Term Exam | |
| 10 | Marketing tools-Sales development | Review of the relevant parts of the textbook |
| 11 | Marketing tools-Pricing | Review of the relevant parts of the textbook |
| 12 | Sales development in Tourism Industry | Review of the relevant parts of the textbook |
| 13 | Performing of assignment project | Review of the relevant parts of the textbook |
| 14 | Performing of assignment project | Review of the relevant parts of the textbook |
Kaynaklar |
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|---|---|---|
| Ders Notu | İçöz, Orhan Turizm İşletmelerinde Pazarlama 2001, Turhan kitabevi, Ankara | |
| Ders Kaynakları | Hacıoğlu, Necdet, Turizm Pazarlaması | |
Döküman Paylaşımı |
|---|
Dersin Program Çıktılarına Katkısı
| No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
Değerlendirme Sistemi
| YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
|---|---|---|
| AraSinav | 1 | 60 |
| KisaSinav | 1 | 10 |
| KisaSinav | 2 | 10 |
| Odev | 1 | 20 |
| Toplam | 100 | |
| Yıliçinin Başarıya Oranı | 40 | |
| Finalin Başarıya Oranı | 60 | |
| Toplam | 100 |
AKTS - İş Yükü
| Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 5 | 5 |
| Quiz | 2 | 2 | 4 |
| Assignment | 1 | 3 | 3 |
| Performance Task (Application) | 2 | 2 | 4 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 90 | ||
| Toplam İş Yükü /25(s) | 3.6 | ||
| Dersin AKTS Kredisi | 3.6 |