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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
TOURISM MARKETING MYO 298 2 2 + 0 2 3
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Önlisans
Dersin Türü SECMELI
Dersin Koordinatörü Dr.Öğr.Üyesi HÜMEYRA TAŞÇIOĞLU BAYSAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
Dersin İçeriği
Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems in tourism and all related subject with tourism and marketing.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Express the terms of Basic Marketing and Tourism Marketing. 3 - 4 - 2 - 1 - C - A -
2 - Identify the importance of marketing at tourism. 4 - 3 - 2 - 1 - C - A -
3 - Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice. 4 - 3 - 2 - 1 - C - A -
4 - Describe market research, marketing strategies, marketing plans and programs. 4 - 3 - 2 - 1 - C - A -
5 - Define producer and consumer oriented marketing components, distribution canals and promotion activities. 4 - 3 - 2 - 1 - C - A -
6 - Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets. 4 - 3 - 1 - 2 - C - A -
7 - Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises. 4 - 3 - 2 - 1 - C - A -
8 - Counsel for the young enterprises in the tourism sector. 3 - 2 - 1 - C - A -
Öğretim Yöntemleri: 3:Discussion 2:Question-Answer 1:Lecture 4:Drilland Practice
Ölçme Yöntemleri: C:Homework A:Testing

Ders Akışı

Hafta Konular ÖnHazırlık
1 Marketing In general Review of the relevant parts of the textbook
2 Marketing of the tourism sector Review of the relevant parts of the textbook
3 Marketing environment Review of the relevant parts of the textbook
4 Marketing information systems and marketing research Review of the relevant parts of the textbook
5 Analysis of Markets and Market Segmentation Review of the relevant parts of the textbook
6 Marketing strategies in the tourism sector Review of the relevant parts of the textbook
7 Marketing tools-marketing plan Review of the relevant parts of the textbook
8 Marketing tools-sales organization Review of the relevant parts of the textbook
9 Mid Term Exam
10 Marketing tools-Sales development Review of the relevant parts of the textbook
11 Marketing tools-Pricing Review of the relevant parts of the textbook
12 Sales development in Tourism Industry Review of the relevant parts of the textbook
13 Performing of assignment project Review of the relevant parts of the textbook
14 Performing of assignment project Review of the relevant parts of the textbook

Kaynaklar

Ders Notu İçöz, Orhan Turizm İşletmelerinde Pazarlama 2001, Turhan kitabevi, Ankara
Ders Kaynakları Hacıoğlu, Necdet, Turizm Pazarlaması

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 60
KisaSinav 1 10
KisaSinav 2 10
Odev 1 20
Toplam 100
Yıliçinin Başarıya Oranı 40
Finalin Başarıya Oranı 60
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 5 5
Quiz 2 2 4
Assignment 1 3 3
Performance Task (Application) 2 2 4
Final examination 1 10 10
Toplam İş Yükü 90
Toplam İş Yükü /25(s) 3.6
Dersin AKTS Kredisi 3.6
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