Ders Bilgileri
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Ders Tanımı
| Ders | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| SERVICE MARKETING | PAP 203 | 2 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | |
|---|---|
| Önerilen Seçmeli Dersler |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Önlisans |
| Dersin Türü | ZORUNLU |
| Dersin Koordinatörü |
Öğr. Gör. ATİLLA YILDIRIMALP |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | |
| Dersin Amacı |
The aim of this class is to teach what the concept of the service and service concept are and to stress its importance in today’s world. Distinguishing between service and physical product; teaching mixture of marketing elements in service marketing; preparing students to the profession by teaching individual services and customer satisfaction methods are among the purposes of the class.
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| Dersin İçeriği |
Services Sector and characteristics of sector, basic characteristics of services & service marketing, analysis of service product and service presentation, service quality, arranging services, pricing of services, analysis of service product and service presentation, sales and introduction of services, distribution in service sector , maintaining positions,
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| Dersin Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
| 1 - Recognizing that service marketing is the basic factor in preventing employment and developing the future. | 2 - 1 - 16 - | C - A - |
| 2 - Getting informed about the classification, development and strategies of the services. | 1 - 16 - 12 - 2 - | C - A - |
| 3 - Recognizing the practices concerning marketing mixture in service marketing. 4) Through homework and practices, effectively learning defining, collecting and using data and information, and show that he can learn independently and practice what he/sh | 4 - 3 - 2 - 1 - 12 - 15 - | C - A - |
| Öğretim Yöntemleri: | 2:Question-Answer 1:Lecture 16:Project Based Learning 4:Drilland Practice 3:Discussion 12:Case Study 15:Problem Solving |
| Ölçme Yöntemleri: | C:Homework A:Testing |
Ders Akışı
| Hafta | Konular | ÖnHazırlık |
|---|---|---|
| 1 | Services Sector and characteristics of sector | |
| 2 | Basic characteristics of services & service marketing, | |
| 3 | Analysis of service product and service presentation | |
| 4 | Analysis of service product and service presentation | |
| 5 | Service quality | |
| 6 | Arranging services | |
| 7 | Pricing of services | |
| 8 | Analysis of service product and service presentation | |
| 9 | Continue/ Mid-term Exam | |
| 10 | Analysis of service product and service presentation | |
| 11 | Sales and introduction of services | |
| 12 | Sales and introduction of services | |
| 13 | Distribution in service sector | |
| 14 | Election of locations and placing decisions in service sector |
Kaynaklar |
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| Ders Notu | ||
| Ders Kaynakları | ||
Döküman Paylaşımı |
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Dersin Program Çıktılarına Katkısı
| No | Program Öğrenme Çıktıları | KatkıDüzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
Değerlendirme Sistemi
| YARIYIL İÇİ ÇALIŞMALARI | SIRA | KATKI YÜZDESİ |
|---|---|---|
| Odev | 1 | 20 |
| AraSinav | 1 | 50 |
| KisaSinav | 1 | 15 |
| AraSinav | 2 | 15 |
| Toplam | 100 | |
| Yıliçinin Başarıya Oranı | 40 | |
| Finalin Başarıya Oranı | 60 | |
| Toplam | 100 |
AKTS - İş Yükü
| Etkinlik | Sayısı | Süresi(Saat) | Toplam İş yükü(Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 2 | 5 | 10 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 136 | ||
| Toplam İş Yükü /25(s) | 5.44 | ||
| Dersin AKTS Kredisi | 5.44 |