Course Information
Yazdır
Course Description
Course | Code | Semester | Teoric | Credit | ECTS |
---|---|---|---|---|---|
MARKETING RESEARCH | PAP 308 | 3 | 2 + 1 | 3 | 4 |
Prerequisite Courses | |
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Recommended Elective Courses |
Course Language | Türkçe |
Level of the Course | Önlisans |
Course Type | ZORUNLU |
Course Coordinator |
Öğr. Gör. SÜREYYA MURAD SU |
Instructor |
UĞUR ÖZEN |
Course Assistants | |
Course Category | Alanına Uygun Temel Öğretim |
Course Objective |
The objective of this course is understanding the research process and to give necessary research methods and perspectives.
|
Course Content |
Work of marketing research, problem deffinition, data collection, basic short statistics, research report
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Learning Outcomes of the Course | Teaching Methods | Measurement Methods |
1 - To learn the marketing research applications | 16 - 13 - 12 - 4 - 3 - 2 - 1 - | C - A - |
2 - Supplying practical assistance for marketing research applications | 16 - 13 - 12 - 4 - 3 - 2 - 1 - | C - A - |
3 - To understand the basic terms of research methods and marketing research | 2 - 1 - 12 - | A - |
Teaching Methods: | 2:Question-Answer 1:Lecture 12:Case Study 16:Project Based Learning 13:Lab / Workshop 4:Drilland Practice 3:Discussion |
Measurement Methods: | A:Testing C:Homework |
Course Flow
Week | Topics | Preliminary |
---|---|---|
11 | Basic short statistics | |
12 | Analysis techniques about difference investigations | |
13 | Analysis techniques about relationship investigations | |
14 | Writing and presenting analysis report | |
1 | Introduction in marketing research | |
2 | Marketing research process | |
3 | Problem definition | |
4 | Research approachs and research creation | |
5 | Data types and data collection tools | |
6 | Developing data collection tool and creating questionnaire | |
7 | Sapling and sapling approachs | |
8 | Data collection and field applications | |
9 | Continue/ Mid-term Exam | |
10 | Introduction in data analysis and SPSS |
Resources |
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Lecture Notes | ||
Course Resources |
Document Sharing |
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Contribution of the Course to Program Outcomes
No | Program Learning Outcomes | Contribution Level | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 |
Evaluation System
Contribution Level | Order | Percentage of Contribution |
---|---|---|
PerformansGoreviUygulama | 1 | 10 |
KisaSinav | 2 | 20 |
AraSinav | 1 | 50 |
KisaSinav | 1 | 20 |
Total | 100 | |
The Ratio of the Semester to Success | 40 | |
Final to Success Ratio | 60 | |
Total | 100 |
ECTS Workload
Activity | Sayısı | Time (Hour) | Total Workload (Hour) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
Mid-terms | 1 | 1 | 1 |
Quiz | 2 | 2 | 4 |
Performance Task (Application) | 1 | 30 | 30 |
Final examination | 1 | 10 | 10 |
Total Workload | 109 | ||
Total Workload / 25 (h)Toplam İş Yükü /25(s) | 4.36 | ||
ECTS Credit of the Course | 4.36 |