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Course Description

Course Code Semester Teoric Credit ECTS
MARKETING RESEARCH PAP 308 3 2 + 1 3 4
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type ZORUNLU
Course Coordinator Öğr. Gör. SÜREYYA MURAD SU
Instructor UĞUR ÖZEN
Course Assistants
Course Category Alanına Uygun Temel Öğretim
Course Objective
The objective of this course is understanding the research process and to give necessary research methods and perspectives.
Course Content
Work of marketing research, problem deffinition, data collection, basic short statistics, research report
Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - To learn the marketing research applications 16 - 13 - 12 - 4 - 3 - 2 - 1 - C - A -
2 - Supplying practical assistance for marketing research applications 16 - 13 - 12 - 4 - 3 - 2 - 1 - C - A -
3 - To understand the basic terms of research methods and marketing research 2 - 1 - 12 - A -
Teaching Methods: 2:Question-Answer 1:Lecture 12:Case Study 16:Project Based Learning 13:Lab / Workshop 4:Drilland Practice 3:Discussion
Measurement Methods: A:Testing C:Homework

Course Flow

Week Topics Preliminary
11 Basic short statistics
12 Analysis techniques about difference investigations
13 Analysis techniques about relationship investigations
14 Writing and presenting analysis report
1 Introduction in marketing research
2 Marketing research process
3 Problem definition
4 Research approachs and research creation
5 Data types and data collection tools
6 Developing data collection tool and creating questionnaire
7 Sapling and sapling approachs
8 Data collection and field applications
9 Continue/ Mid-term Exam
10 Introduction in data analysis and SPSS

Resources

Lecture Notes
Course Resources

Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
PerformansGoreviUygulama 1 10
KisaSinav 2 20
AraSinav 1 50
KisaSinav 1 20
Total 100
The Ratio of the Semester to Success 40
Final to Success Ratio 60
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 1 1
Quiz 2 2 4
Performance Task (Application) 1 30 30
Final examination 1 10 10
Total Workload 109
Total Workload / 25 (h)Toplam İş Yükü /25(s) 4.36
ECTS Credit of the Course 4.36
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