Course Information
Yazdır
Course Description
| Course | Code | Semester | Teoric | Credit | ECTS |
|---|---|---|---|---|---|
| MARKETING RESEARCH | PAP 308 | 3 | 2 + 1 | 3 | 4 |
| Prerequisite Courses | |
|---|---|
| Recommended Elective Courses |
| Course Language | Türkçe |
| Level of the Course | Önlisans |
| Course Type | ZORUNLU |
| Course Coordinator |
Öğr. Gör. SÜREYYA MURAD SU |
| Instructor |
UĞUR ÖZEN |
| Course Assistants | |
| Course Category | Alanına Uygun Temel Öğretim |
| Course Objective |
The objective of this course is understanding the research process and to give necessary research methods and perspectives.
|
| Course Content |
Work of marketing research, problem deffinition, data collection, basic short statistics, research report
|
| Learning Outcomes of the Course | Teaching Methods | Measurement Methods |
| 1 - To learn the marketing research applications | 16 - 13 - 12 - 4 - 3 - 2 - 1 - | C - A - |
| 2 - Supplying practical assistance for marketing research applications | 16 - 13 - 12 - 4 - 3 - 2 - 1 - | C - A - |
| 3 - To understand the basic terms of research methods and marketing research | 2 - 1 - 12 - | A - |
| Teaching Methods: | 2:Question-Answer 1:Lecture 12:Case Study 16:Project Based Learning 13:Lab / Workshop 4:Drilland Practice 3:Discussion |
| Measurement Methods: | A:Testing C:Homework |
Course Flow
| Week | Topics | Preliminary |
|---|---|---|
| 11 | Basic short statistics | |
| 12 | Analysis techniques about difference investigations | |
| 13 | Analysis techniques about relationship investigations | |
| 14 | Writing and presenting analysis report | |
| 1 | Introduction in marketing research | |
| 2 | Marketing research process | |
| 3 | Problem definition | |
| 4 | Research approachs and research creation | |
| 5 | Data types and data collection tools | |
| 6 | Developing data collection tool and creating questionnaire | |
| 7 | Sapling and sapling approachs | |
| 8 | Data collection and field applications | |
| 9 | Continue/ Mid-term Exam | |
| 10 | Introduction in data analysis and SPSS |
Resources |
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|---|---|---|
| Lecture Notes | ||
| Course Resources | ||
Document Sharing |
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Contribution of the Course to Program Outcomes
| No | Program Learning Outcomes | Contribution Level | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
Evaluation System
| Contribution Level | Order | Percentage of Contribution |
|---|---|---|
| PerformansGoreviUygulama | 1 | 10 |
| KisaSinav | 2 | 20 |
| AraSinav | 1 | 50 |
| KisaSinav | 1 | 20 |
| Total | 100 | |
| The Ratio of the Semester to Success | 40 | |
| Final to Success Ratio | 60 | |
| Total | 100 |
ECTS Workload
| Activity | Sayısı | Time (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 1 | 1 |
| Quiz | 2 | 2 | 4 |
| Performance Task (Application) | 1 | 30 | 30 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 109 | ||
| Total Workload / 25 (h)Toplam İş Yükü /25(s) | 4.36 | ||
| ECTS Credit of the Course | 4.36 |