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Course Description

Course Code Semester Teoric Credit ECTS
PRODUCT DEVELOPMENT AND INNOVATION ESD 273 2 2 + 0 2 3
Prerequisite Courses

There is no

Recommended Elective Courses

There is no

Course Language Türkçe
Level of the Course Önlisans
Course Type SECMELI
Course Coordinator Dr.Öğr.Üyesi CEVDET ÇAYIR
Instructor
Course Assistants

There is no

Course Category Alanına Uygun Öğretim
Course Objective

This course aims to provide students with an understanding of how to manage innovation and identify markets, develop new product ideas and design new profitable products.

Course Content

The Importance of New Product Development, Product Development Process, Emergence of New Product Ideas, The Role of Design in New Product Development Process, with examples from Turkey and World Analysis of New Product Development

Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - The need and importance of change and innovation 2 - 1 - D - A -
2 - Stages of new product and new product development process 2 - 1 - D - A -
3 - Internal and external factors in the new product development process 1 - 2 - A - D -
4 - Understanding customer needs and requests 2 - 1 - D - A -
5 - Relationships between product development and production 2 - 1 - A - D -
6 - What is product design? 2 - 1 - D - A -
7 - Product design processes 2 - 1 - A - D -
8 - Product and brand 2 - 1 - D - A -
9 - What is innovation? 1 - 2 - A - D -
10 - Types of innovation 2 - 1 - A - D -
11 - The effects of innovation 2 - 1 - D - A -
12 - New product development 1 - 2 - A - D -
13 - New product development processes 1 - 2 - A - D -
14 - An overview 2 - 1 - D - A -
15 - 9 - A -
Teaching Methods: 9:Simulation 2:Question-Answer 1:Lecture
Measurement Methods: A:Testing D:Project / Design

Course Flow

Week Topics Preliminary
14 An overview
1 The need and importance of change and innovation
2 Stages of new product and new product development process
3 Internal and external factors in the new product development process
4 Understanding customer needs and requests
5 Relationships between product development and production
6 What is product design?
7 Product design processes
8 Product and brand
9 What is innovation?
10 Types of innovation
11 The effects of innovation
12 New product development
13 New product development processes

Resources

Lecture Notes

There is no

Course Resources

Akira Ishikawa, Atsushi Tsujimoto,Creative marketing for new product and new business development ,World Scientific, 2008


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Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
Odev 1 20
AraSinav 1 50
KisaSinav 1 15
KisaSinav 2 15
Total 100
The Ratio of the Semester to Success 30
Final to Success Ratio 70
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 1 1
Quiz 2 1 2
Assignment 1 10 10
Final examination 1 1 1
Total Workload 78
Total Workload / 25 (h)Toplam İş Yükü /25(s) 3.12
ECTS Credit of the Course 3.12
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