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Course Description

Course Code Semester Teoric Credit ECTS
MARKETING MANAGEMENT MYO 130 1 3 + 0 3 5
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type ZORUNLU
Course Coordinator Öğr. Gör. Dr. GIYASETTİN TAYFUR
Instructor Öğr. Gör. EMİNE DEMET ÖRGÜT
Öğr. Gör. Dr. GIYASETTİN TAYFUR
Doç. Dr. SAİM SANER ÇİFTYILDIZ
Dr.Öğr.Üyesi AYKUT YILMAZ
Öğr. Gör. HANDE GÜNEŞ
Öğr. Gör. NİLGÜN TUNAHAN
Öğr. Gör. Dr. TARIK YOLCU
Öğr. Gör. ÖMER SEZAİ AYKAÇ
Öğr. Gör. AYŞE GÜNEŞ UYAR
Öğr. Gör. DİLEK ÇAKMAK
Course Assistants
Course Category Alanına Uygun Temel Öğretim
Course Objective
To cognize marketing principles and functions
Course Content
The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - Explain marketing mix (product, price, place and promotion) 2 - 1 - B - A -
2 - Describe marketing management principles and marketing plan 3 - 2 - 1 - A - C -
3 - Express marketing strategies and control techniques 3 - 2 - 1 - C - B - A -
Teaching Methods: 3:Discussion 2:Question-Answer 1:Lecture
Measurement Methods: C:Homework B:Oral Exam A:Testing

Course Flow

Week Topics Preliminary
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Resources

Lecture Notes
Course Resources

Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
AraSinav 1 60
KisaSinav 1 10
KisaSinav 2 10
Odev 1 20
AraSinav 2 0
KisaSinav 3 0
KisaSinav 4 0
Total 100
The Ratio of the Semester to Success 50
Final to Success Ratio 50
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 10 10
Final examination 1 15 15
Total Workload 135
Total Workload / 25 (h)Toplam İş Yükü /25(s) 5.4
ECTS Credit of the Course 5.4
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