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Course Description

Course Code Semester Teoric Credit ECTS
TOURISM MARKETING MYO 298 2 2 + 0 2 3
Prerequisite Courses
Recommended Elective Courses
Course Language Türkçe
Level of the Course Önlisans
Course Type ZORUNLU
Course Coordinator Dr.Öğr.Üyesi HÜMEYRA TAŞÇIOĞLU BAYSAL
Instructor
Course Assistants
Course Category
Course Objective
The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
Course Content
Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems in tourism and all related subject with tourism and marketing.
Learning Outcomes of the Course Teaching Methods Measurement Methods
1 - Express the terms of Basic Marketing and Tourism Marketing. 3 - 4 - 2 - 1 - C - A -
2 - Identify the importance of marketing at tourism. 4 - 3 - 2 - 1 - C - A -
3 - Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice. 4 - 3 - 2 - 1 - C - A -
4 - Describe market research, marketing strategies, marketing plans and programs. 4 - 3 - 2 - 1 - C - A -
5 - Define producer and consumer oriented marketing components, distribution canals and promotion activities. 4 - 3 - 2 - 1 - C - A -
6 - Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets. 4 - 3 - 1 - 2 - C - A -
7 - Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises. 4 - 3 - 2 - 1 - C - A -
8 - Counsel for the young enterprises in the tourism sector. 3 - 2 - 1 - C - A -
Teaching Methods: 3:Discussion 2:Question-Answer 1:Lecture 4:Drilland Practice
Measurement Methods: C:Homework A:Testing

Course Flow

Week Topics Preliminary
1 Marketing In general Review of the relevant parts of the textbook
2 Marketing of the tourism sector Review of the relevant parts of the textbook
3 Marketing environment Review of the relevant parts of the textbook
4 Marketing information systems and marketing research Review of the relevant parts of the textbook
5 Analysis of Markets and Market Segmentation Review of the relevant parts of the textbook
6 Marketing strategies in the tourism sector Review of the relevant parts of the textbook
7 Marketing tools-marketing plan Review of the relevant parts of the textbook
8 Marketing tools-sales organization Review of the relevant parts of the textbook
9 Mid Term Exam
10 Marketing tools-Sales development Review of the relevant parts of the textbook
11 Marketing tools-Pricing Review of the relevant parts of the textbook
12 Sales development in Tourism Industry Review of the relevant parts of the textbook
13 Performing of assignment project Review of the relevant parts of the textbook
14 Performing of assignment project Review of the relevant parts of the textbook

Resources

Lecture Notes İçöz, Orhan Turizm İşletmelerinde Pazarlama 2001, Turhan kitabevi, Ankara
Course Resources Hacıoğlu, Necdet, Turizm Pazarlaması

Document Sharing


Contribution of the Course to Program Outcomes

No Program Learning Outcomes Contribution Level
1 2 3 4 5

Evaluation System

Contribution Level Order Percentage of Contribution
AraSinav 1 60
KisaSinav 1 10
KisaSinav 2 10
Odev 1 20
Total 100
The Ratio of the Semester to Success 40
Final to Success Ratio 60
Total 100

ECTS Workload

Activity Sayısı Time (Hour) Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 5 5
Quiz 2 2 4
Assignment 1 3 3
Performance Task (Application) 2 2 4
Final examination 1 10 10
Total Workload 90
Total Workload / 25 (h)Toplam İş Yükü /25(s) 3.6
ECTS Credit of the Course 3.6
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